Sustainability as a Competitive Advantage
The Case of Stefania Di Bartolomeo and Physis Investment
Female entrepreneurship can be a true driver of change and innovation, especially when sustainability is embraced as a business strategy. A shining example of this is the journey of Stefania Di Bartolomeo, who transformed sustainability into a competitive advantage with her company, Physis Investment.
Key Elements of Success
Pioneering Vision: Stefania was ahead of many in recognizing the potential of sustainable investments. While managing a €100 million fund for Sella SGR, she introduced a sustainability strategy that allowed her to anticipate a trend later validated by the market. This foresight laid the groundwork for her unique investment approach.
A Concrete Solution to “Greenwashing”: With the establishment of Physis Investment, Stefania tackled the issue of greenwashing by providing investors with tools to evaluate the genuine sustainability of companies and funds. The company analyzes over 14,000 publicly traded companies and 335,000 funds, offering reliable data that helps investors distinguish between substance and appearance.
A Winning Business Model: Physis Investment has proven that sustainability can form the basis of a robust business model. The company generates revenue by selling information to institutional investors and financial advisors, demonstrating that transparency and accountability not only create value but are also rewarded by the market. The accolades received by Stefania affirm this trend.
Investment Choices as a Tool for Improvement: Through Physis Investment’s approach, investment decisions become a means to improve both the environment and society. By providing clear and accurate information, the company enables investors to channel capital into companies that generate positive impact, thus contributing tangibly to building a more sustainable economy.
The experience of Stefania Di Bartolomeo and Physis Investment demonstrates that sustainability is not just an ethical concern but also a strategy that generates economic value and competitive advantage. Her story serves as a concrete example of how female entrepreneurship, driven by vision and values, can bring about significant change in the economic and financial world.
Written by: Fabio Massimo Remoli on the Governance and ESG Inisights LinkedIn Newsletter